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Wear not Waste 2024 campaign impact

The Gloucestershire Resources and Waste Partnership launched ‘Wear Not Waste’ on the 2nd of September 2024. The campaign aimed to highlight waste from fashion and to increase reuse of garments.  We have produced a report to highlight the activities of the campaign and the impact of these which is available below. Some of the highlights of the campaign include:

  • 10.16 tonnes of (estimated) carbon saved through GCC encouraged and promoted clothes swap events
  • Socials reach of 372,401
  • 498 competition entries
  • Over 800 views of the textiles recycling video during September with more views since (watch the video here: https://www.youtube.com/watch?v=UwsyKA1KEUA )
  • 50% of people who completed the post campaign survey said they learned something from the campaign

Read the full report here.